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Science Of Secondary Fashion

‘An atlas of the everyday’ Founded by research lab Atelier HOKO, Science Of The Secondary responds to the sensations humans aren't conscious of day-to-day when interacting with mundane objects and usual surroundings. It's aim is to bring a revitalising perspective to daily life.  Issue #14 is all about the 'T-Shirt'. 'What happens when a plain T-shirt is worn?...with great plain-ness, comes great responsibility.'  shop.atelierhoko.com